If you want to build a business that runs without you and have free time to travel the world, you HAVE to master finding ideal prospect with money.
If you’re like me and have been frustrated with seeing people who are far less skilled making 10X the money as you, then this article is for you.
Much of the struggle to acquire the RIGHT clients comes from 2 things:
- Attracting bad fits through your messaging
- Using the wrong lead generation source
Most business owners start out with the wrong fit and they don’t know it.
They start to lose confidence and they see growing a business as hard. The reason it’s hard is they’ve not been taught the right way to do it.
I’m going to share with you the right way to find clients with money.
Step 1: Use the right trigger words
Understanding trigger words is a game changer.
A recent case study added $50,000/month of profit to his business in 6 months.
How’d he do it?
We simply changed the messaging to trigger his ideal prospects to take action.
He’d failed with 7 marketers before because they were using words like “secret” and “riches”.
Using words like “secret” and “rags to riches” is a surefire way to attract the wrong client.
Through these strategies, leads he generated were clients making less than $50,000 a year. He was signing clients, though his drop-out rate was insanely high.
His ideal demographic was clients making $120,000 – $200,000 that could afford his $20,000 a year fee.
These clients were also much less work for him to help.
Once he changed the trigger words, he quickly went from less than $10,000 a month of income to $50,000+ a month.
The key to increasing your income is to use trigger words to tie into the 9 hard-wired human desires.
The 9 hardwired human desires dramatically decrease the sales resistance throughout the process.
Most people get the trigger words wrong.
If you use the wrong trigger words (like “secret”) you actually increase sales resistance. If you increase sales resistance, your ideal prospect is GONE.
A simple shift to the right trigger words attracts those ideal prospects who have money AND are ready to buy.
Now, to find more of those prospects you must follow key step 2:
Key step 2: Use the right lead source
If you haven’t been in a hole the last 3 years, you’ll know that Facebook advertising is all the rage.
Many guru’s rave that it’s the cure to all your ills. It’s the way to find the most targeted clients.
Now, I agree Facebook can be great for business owners.
And more often than not it depends on who your ideal client is.
One of the fastest ways to find prospects with money is to shift your lead source.
A simple shift to an aligned lead source can be all a company needs to fuel growth.
See, successful B2B business owners are much easier to target through other sources liked LinkedIn, Cold Email, and newer SaaS platforms.
There’s a reason why fast growing companies in the multi-millions use these strategies – They are far more effective in attracting ideal clients with money.
I’ll share with you a “hidden” benefit as well – It’s much harder for competitors to steal their proprietary methods.
Think about this: If you build a sales funnel with Facebook ads, it’s very easy for people to copy your marketing.
It’s like giving someone the blueprint to your business.
On the other hand, if you generate leads on other platforms where the public data is secure, you protect your long term business growth.
Wondering if you’re using the best lead source for your business? Fill out the marketing audit form and one of our experts will help you look.
Picking the right traffic source comes down to step 3.
Step 3: Define the key problem you solve for your ideal client
Knowing what lead-source and trigger words to use comes back to defining the key problem you solve for your customers.
This is what building a business is all about.
Sometimes, it may be hard for you to articulate they key problem.
Or there might be multiple problems you solve for customers.
The simple fix is to step back and discover the ultimate reason why your customers choose you.
Knowing the ultimate reason why your customers choose you will grease the slide to finding your ideal prospects who are ready, willing, and able to do business with you now.
Knowing the ultimate reason why your customers buy from you allows you to stand out from your competition, even in a highly competitive market.
The key to defining the problem is knowing how the mind thinks.
The human mind is attracted to CLARITY. When you create clarity for the mind, you have done much of the selling process.
If you don’t occupy a specific part of the prospects mind, you’ll lose sales.
If you look at the best companies in the world, they occupy a very specific part of the mind.
Think Amazon or Southwest Airlines.
When you master the key problem you solve for clients, it will change your fortune in business.
If you’d like to learn more about the 3 steps to finding your ideal prospects with money, check out the Reverse Marketing download.